Twitch empowers viewers to actively shape content and become part of a creator's world through interactive tools. However, the platform's full-screen mode traditionally obscured vital community interactions and events, hindering engagement and diminishing the vibrant community experience. By fostering a more engaging and rewarding viewing experience, On-Video Prompts aims to cultivate a loyal and active user base, leading to increased microtransactions, a sustainable revenue stream, and enhanced monetization opportunities for creators.